Print | H for Hamide: Mix It Up

“H for Hamide” collection explores the values and character of Hamide Design Studio through the design of an “H” letter. We invited two external designers to collaborate with us and contribute to the collection with their interpretation after a very detailed briefing of our history.

“Mix It Up” is designed by Maja Østergaard Nielsen for Hamide. In her own words, Maja explains her inspiration and thought process behind “Mix It Up”:

“I was invited by the daughters of Hamide to interpret their values with inspiration in their designs and stories about their mother and honorary co-founder Hamide Yanç Özçetin. In the many stories and design values I found a big openness and room for differences which I wanted to translate through my own visual language. The H thereby formed a space for me to represent difference and at the same time connection through the means of textural surfaces in different spaces.”