Theme #1: This is …

This theme explores the identity of the cities or countries through keywords or landmarks. It introduces the statement “this is … (the name of the city)” and uses each letter of the city’s name for a keyword / landmark in vertical orientation. The puzzle-like effect as a result of this design decision creates a playful aesthetic experience by inviting the audience to interact with the work. The audience has to pause and play. This playful smart concept is strengthened by the design decisions that favor a simple look, use of empty space, clean typography, and color.

A line of prints and postcards, and a totebag were designed based on this theme. The idea was explored both in Danish and in English. It was applied to Copenhagen, Denmark, Aarhus, Roskilde and to various districts of Copenhagen as Vesterbro, Christianshavn, Nørrebro and Amager.

Theme #2: Meet the Locals

This theme explores the urban design and lifestyle elements unique to the studied city. These elements are introduced with the humorous title “meet the locals of …”. This theme puts a spotlight on the elements of the city that were sometimes taken for granted or stayed unnoticed but have been humbly and quietly serving to both permanent and temporary residents of the city. This purpose reflects on the design as well with the removal of all other elements surrounding these locals.

A line of prints and postcards were designed based on this theme.